Bears Sign On for Hallmark Christmas Movie 'Holiday Touchdown: A Bears Love Story'
Chicago becomes the third NFL franchise to star in Hallmark's holiday franchise, with filming set for this summer around the city.
The Chicago Bears are headed to Hallmark. The team announced a partnership with Hallmark Media, the NFL and Skydance Sports to produce 'Holiday Touchdown: A Bears Love Story,' the third entry in Hallmark's NFL-themed Christmas movie franchise. Head coach Ben Johnson and tight end Colston Loveland revealed the project in a video released June 25, and the film is set to premiere later in 2026 as part of Hallmark Channel's 17th annual Countdown to Christmas.
What is the movie and when does it air?
The film is titled 'Holiday Touchdown: A Bears Love Story.' It is the third all-new original movie in Hallmark's NFL-themed holiday franchise. The Bears are collaborating with Hallmark Media, the NFL and Skydance Sports on the production. It is slated to premiere later in 2026 during Hallmark Channel's 17th annual Countdown to Christmas programming event. A specific premiere date has not yet been announced. The cast will also be revealed at a later date.
Why the Bears, and who came before them?
Chicago is the third NFL team in as many years to be featured in a Hallmark Christmas movie. The Kansas City Chiefs got the spotlight in 2024, followed by the Buffalo Bills in 2025. The Bears now carry the franchise forward as one of the league's most storied clubs. The announcement leaned into the NFL theme, framing Chicago as the team that was 'drafted' for the project. It is a low-stakes, feel-good marketing play that puts the franchise in front of Hallmark's large holiday audience.
Where and when will it be filmed?
Production is expected to begin this summer. The movie will be filmed entirely in and around Chicago. According to the team, it will showcase iconic locations, beloved traditions and the passion that surrounds the franchise. That local focus fits the Hallmark formula, which leans on hometown settings and seasonal warmth. If past entries in the series are any guide, fans can expect some team cameos once the cast is set.
Players in this story
Sources
- ESPN: Bears announce new partnership with Hallmark for Christmas special
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