Cowboys Remain Sports' Most Valuable Franchise at $15.5 Billion
Sportico's annual valuation report has Dallas atop all of sports for a seventh straight year, a 21% year-over-year jump, with the Rams and Giants rounding out the NFL's top three.
The Dallas Cowboys were valued at $15.5 billion in Sportico's annual franchise valuations report released this week, a 21% increase from a year ago that keeps them atop not just the NFL but all of professional sports for a seventh consecutive year.
Which other NFL teams rank highest?
The Los Angeles Rams came in second among NFL teams at $12.7 billion, followed by the New York Giants at $12 billion, according to the figures shared by ESPN's Adam Schefter.
How does this compare across all of sports?
The Cowboys' $15.5 billion valuation makes them the single most valuable franchise in any sport, not just the NFL, a distinction they've now held for seven straight years in Sportico's rankings.
What drives these valuations?
Sportico's report factors in revenue streams including media rights, stadium economics, sponsorships and market size. The Cowboys have long led the league in local revenue thanks to AT&T Stadium's non-NFL event bookings and one of the sport's most valuable sponsorship portfolios.
Sources
- ESPN: Schefter: Cowboys remain most valuable sports franchise at $15.5 billion
Cowboys & Rams betting odds
Super Bowl futures, win totals & where to bet
FanDuel Sportsbook: New-customer welcome offer. New customers only. First online real-money wager only. Any bonus is issued as non-withdrawable bonus bets that expire; eligibility and restrictions apply. See the current offer and full terms at sportsbook.fanduel.com.
21+ and present in select states. Gambling Problem? Call 1-800-GAMBLER. Hope is here. GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support (MA). Call 1-877-8HOPE-NY or text HOPENY (467369) (NY). FanDuel is offering online sports wagering in Kansas under an agreement with Kansas Star Casino, LLC. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, KY, MI, NJ, OH, PA, IL, TN, VA, VT), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), visit www.mdgamblinghelp.org (MD), 1-800-522-4700 (WY), or visit www.1800gambler.net (WV).
Fanatics Sportsbook: Up to $1,000 in FanCash Matched Bets. New customers in AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA, MA, MD, MI, MO, NC, NJ, NY, OH, PA, TN, VA, VT, WV or WY. Apply the promotion in your bet slip and place a $1+ cash wager (min odds -200) daily for 10 consecutive days starting the day of account creation. FanCash rewards equal the qualifying wager amount (max $100 FanCash per day). FanCash issued under this promotion expires at 11:59 p.m. ET 7 days from issuance. Terms, including FanCash terms, apply - see the Fanatics Sportsbook app.
21+ and present in a state where Fanatics Sportsbook operates. Gambling Problem? Call 1-800-GAMBLER.
Touchdown Week may earn a commission when you sign up through our links, at no cost to you. Please bet responsibly.
