Tom Brady walks his first runway as Gucci takes over Times Square
The seven-time Super Bowl winner closed out NFL Honors season with an all-black leather look at the GucciCore Cruise 2027 show.
Tom Brady's second career is now officially fashion. The seven-time Super Bowl winner walked his first runway on Saturday night at the GucciCore Cruise 2027 show in Times Square, an event creative director Demna built to mark his first New York presentation since taking over the house.
What did Brady actually wear?
Head-to-toe black. The look paired black leather pants with a matching jacket over a black shirt, finished with black shoes. Brady walked with a smirk and the deliberate stride that was the running joke on social media for the rest of the weekend. Comparisons ranged from 'Terminator' to 'GOAT mode,' the latter from his former teammate Julian Edelman, who posted the clip on Instagram.
Who else walked the show?
Paris Hilton, Emily Ratajkowski, and Cindy Crawford. Crawford closed the show, the traditional spot of honor for a marquee model. Brady's walk came near the end of the menswear segment. Gucci has been pushing celebrity casting under Demna, who took the creative director job in early 2025 after his run at Balenciaga, and the New York show was the most ambitious live event the house has staged since the brand's 1990s heyday.
Who was in the front row?
Mariah Carey, Shawn Mendes, Kim Kardashian, Iman, Lindsay Lohan and her husband Bader Shammas anchored the front row. The seated guest list also included Demi Moore, Jared Leto and Salma Hayek Pinault, whose husband Francois-Henri Pinault is the CEO of Kering, Gucci's parent company. The audience overlap between fashion week regulars and Brady's NFL alumni circle (Edelman, Devin McCourty, and others) gave the room an unusual mix.
Why Brady, why now?
Brady has been Gucci-adjacent for the past three years. His menswear brand BRADY (a separate company) launched in 2022 and has partnered with luxury houses for shoots and capsule lines. Demna has historically cast non-models who carry pop-culture weight rather than runway experience, a pattern that started at Balenciaga with celebrities like Bella Hadid and Justin Bieber. Brady fits the brief: instantly recognizable, willing to look slightly absurd in a serious context.
Does this fit into a larger post-NFL pattern?
It does. Brady has spent the two years since his playing career ended diversifying past football. He bought a minority stake in the Las Vegas Raiders in 2024, started his Fox broadcasting job the same year, expanded BRADY internationally, and now adds a marquee fashion appearance to the mix. The runway walk is unlikely to become a recurring fixture but the brand alignment with Gucci will continue, with sources hinting at a fall 2026 capsule line release.
Sources
- ESPN: Tom Brady makes catwalk debut at Gucci event in Times Square
- Complex: Gucci Takes Over Times Square for Demna's Pre-Fall 2026 Cruise Show
- Just Jared: Tom Brady & Paris Hilton walk Gucci runway in Times Square
- Pro Football Network: NFL world reacts to Tom Brady's runway debut
